Apple’s March 12 Launch Event: New MacBook M4 Series, Mac Studio, and iPad Series
Apple’s March 12 Launch Event: New MacBook M4 Series, Mac Studio, and iPad Series

Apple’s March 12 Launch Event: New MacBook M4 Series, Mac Studio, and iPad Series | vasu tech

The March 12, 2025, event was one of great anticipation as it celebrated the unveiling of the MacBook M4 series, the more powerful Mac Studio, and the new iPads, all next-generation devices. Considering their specifications, these devices are a good upgrade with immense improvements in the performance, efficiency, and design, which every Apple enthusiast will relish.

MacBook M4 Series: Power and Performance Redefined

Apple has just unveiled the MacBook M4 lineup, featuring the cutting-edge M4 chip. This latest processor, built on a 3nm architecture, promises to deliver impressive performance, better power efficiency, and upgraded AI capabilities.

MacBook M4 Specifications:

  • Processor: Apple M4 chip (3nm, up to 12-core CPU, up to 40-core GPU)
  • Memory: Up to 32GB unified RAM
  • Storage: Configurable up to 2TB SSD
  • Display: 14-inch and 16-inch Liquid Retina XDR display with ProMotion (120Hz refresh rate)
  • Battery Life: Up to 22 hours on a single charge
  • Ports: 3x USB-C (Thunderbolt 4), MagSafe 3, HDMI, SDXC card slot, 3.5mm headphone jack
  • Software: macOS 15 with AI-powered features and enhanced multitasking support
  • Built for Apple Intelligence.

The MacBook M4 promises a 40% faster performance compared to its predecessor, making it a great choice for professionals, content creators, and students alike.

MacBook Air vs. MacBook Pro: Which One to Choose?

Apple’s MacBook Air and MacBook Pro cater to different users, and choosing between them depends on your needs. Here’s a quick comparison: Built for Apple Intelligence.

FeatureMacBook Air (M4)MacBook Pro (M4)
ProcessorM4 chip (8-core CPU, 10-core GPU)M4 chip (up to 12-core CPU, up to 40-core GPU)
Display13.6-inch Liquid Retina (60Hz)14-inch & 16-inch Liquid Retina XDR (120Hz)
Battery LifeUp to 18 hoursUp to 22 hours
WeightLighter, ~2.7 lbsHeavier, ~3.5 lbs (14-inch), 4.7 lbs (16-inch)
PerformanceIdeal for everyday use & studentsDesigned for professionals & high-performance tasks
CoolingFanless designActive cooling with fans
Ports2x USB-C, MagSafe 3, 3.5mm jack3x USB-C, MagSafe 3, HDMI, SDXC slot, 3.5mm jack
PriceStarts at ₹99,900Starts at ₹1,49,900

Verdict:

  • Choose MacBook Air if you need a lightweight, portable device for daily tasks and students.
  • Choose MacBook Pro if you require high performance for video editing, programming, or heavy workloads.

Mac Studio: Compact Powerhouse with M4 Ultra

Additionally, Apple revealed an updated Mac Studio that now uses the M4 Ultra CPU. For professionals who require high-performance computing for jobs like video editing, 3D rendering, and artificial intelligence, this compact yet powerful desktop computer is ideal.

Key Upgrades in the New Mac Studio:

  • M4 Ultra chip with up to 64-core GPU and 128GB RAM.
  • Supports up to 8K ProRes video playback.
  • More efficient thermal design for sustained performance.
  • Enhanced connectivity with multiple Thunderbolt 4 ports.

iPad Series: A New Era of Tablets

Apple has also revamped its iPad lineup, introducing a new iPad Pro and iPad Air. The iPad Pro now features an OLED display, while the iPad Air gets a larger 12.9-inch variant for the first time.

New iPad Features:

  • M4 chip for iPad Pro models, M3 chip for iPad Air
  • Built for Apple Intelligence.
  • OLED display with ProMotion (iPad Pro)
  • New Apple Pencil with haptic feedback
  • Slimmer bezels and improved front camera placement

Pricing and Availability

The new devices will be available for pre-order starting March 15, 2025, with shipments beginning by the end of March.

  • MacBook Air (M4, 13-inch): Starting at ₹99,900
  • MacBook M4 (14-inch): Starting at ₹1,49,900
  • MacBook M4 (16-inch): Starting at ₹1,99,900
  • Mac Studio (M4 Ultra): Starting at ₹2,29,900
  • iPad Pro (11- 13inch, OLED, M4 chip): Starting at ₹89,900
  • iPad Air (13-11inch, M3 chip): Starting at ₹59,900

Final Thoughts

At its event on March 12, Apple unveiled innovative improvements for all of its products. The new iPads offer improved productivity and entertainment features, the Mac Studio is a potent workstation, and the MacBook M4 series offers performance that leads the market. These improvements further solidify Apple’s leadership in innovation, serving not only professionals but also students and IT fans.

As Apple releases its newest products, stay tuned for further updates!

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