Apple has officially announced the launch of its iPhone 17 Series on September 9, 2025, at the annual Apple Event. The iPhone 17 lineup — featuring the iPhone 17, iPhone 17 Plus, iPhone 17 Pro, and iPhone 17 Pro Max — introduces major upgrades in design, performance, camera technology, and advanced AI-driven features.
In this blog, we’ll cover the launch event details, new colours, complete specifications, standout features, and expected prices of the iPhone 17 lineup.
iPhone 17 Series Launch Date & Event Details
- Launch Date: September 9, 2025
- Event Location: Apple Park, Cupertino, California
- Availability: Pre-orders are expected from September 13, 2025, with sales starting from September 20, 2025, in select regions including the U.S., U.K., and India.
iPhone 17 Series Colours
Apple is introducing fresh and stylish colour options with the iPhone 17 lineup:
- iPhone 17 & 17 Plus: Midnight Black, Starlight, Blue Mist, Product Red, Fresh Mint
- iPhone 17 Pro & Pro Max: Space Black, Silver, Titanium, Deep Ocean Blue, Rose Gold.
iPhone 17 Series Specifications (Expected)
| Model | Display | Processor | Camera | Battery |
| iPhone 17 | 6.1-inch Super Retina XDR OLED, 120Hz | A19 Bionic | Dual 48MP | 3,900mAh |
| iPhone 17 Plus | 6.7-inch Super Retina XDR OLED, 120Hz | A19 Bionic | Dual 48MP | 4,600mAh |
| iPhone 17 Pro | 6.3-inch ProMotion OLED, Always-On | A19 Pro | Triple 48MP (Ultra-Wide, Wide, Telephoto) | 4,200mAh |
| iPhone 17 Pro Max | 6.9-inch ProMotion OLED, Always-On | A19 Pro | Triple 48MP + 5x Telephoto Zoom | 4,800mAh |
Key Features of the iPhone 17 Series
- A19 Bionic / A19 Pro Chip – Faster, more power efficient, built for AI & AR.
- iOS 19 – Enhanced customisation, AI assistant, improved privacy.
- 48MP Advanced Camera System – Improved Night Mode, 8K video recording, AI photo editing.
- Battery Life Upgrade – 15% longer compared to the iPhone 16 series.
- USB-C with Thunderbolt 4 – Faster data transfer.
- Titanium Build on Pro Models – Stronger and lighter design.
- Satellite Connectivity 2.0 – Enhanced emergency SOS and location sharing.
iPhone 17 Series Price (Expected in India)
| Model | US Price | India Price (Approx.) |
| iPhone 17 | $899 | ₹79,900 |
| iPhone 17 Plus | $999 | ₹89,900 |
| iPhone 17 Pro | $1,199 | ₹1,29,900 |
| iPhone 17 Pro Max | $1,399 | ₹1,49,900 |
Apple Event
Watch online on our US site on 9 Sep at 10:30 PM IST.
iPhone 17 Pro Max vs Pixel 10 Pro XL
In 2025, two of the biggest smartphone launches are the Apple iPhone 17 Pro Max and the Google Pixel 10 Pro XL. Both represent the peak of innovation from Apple and Google, offering cutting-edge performance, cameras, and AI-powered features.
If you’re planning to upgrade, this detailed iPhone 17 Pro Max vs Pixel 10 Pro XL comparison will help you decide which flagship is the better buy.
iPhone 17 Pro Max vs Pixel 10 Pro XL: Key Specifications
| Feature | iPhone 17 Pro Max | Google Pixel 10 Pro XL |
|---|---|---|
| Display | 6.9-inch ProMotion OLED, 120Hz | 6.8-inch LTPO OLED, 144Hz |
| Processor | Apple A19 Pro Bionic | Google Tensor G5 |
| Camera Setup | Triple 48MP (Wide, Ultra-Wide, Telephoto) + 5x Zoom | Triple 50MP (Wide, Ultra-Wide, Periscope Telephoto) |
| Front Camera | 24MP with Face ID | 32MP punch-hole selfie |
| Battery | 4,800mAh, MagSafe, USB-C (Thunderbolt 4) | 5,100mAh, USB-C (PD 3.1, 80W fast charging) |
| Operating System | iOS 19 | Android 15 |
| Storage Options | 256GB – 2TB | 256GB – 1TB |
| Build | Titanium Frame, Ceramic Shield | Aluminum Frame, Gorilla Glass Victus 3 |
| Connectivity | 5G, Wi-Fi 7, Satellite SOS 2.0 | 5G, Wi-Fi 7, Satellite SOS |
| Price (Approx.) | $1,399 (₹1,49,900) | $1,199 (₹1,09,900) |
Price & Value
- iPhone 17 Pro Max starts at $1,399 (₹1,49,900 in India).
- Pixel 10 Pro XL is more affordable at $1,199 (₹1,09,900 in India).
Verdict: Pixel 10 Pro XL offers better value, while iPhone 17 Pro Max is for those who want Apple’s ecosystem.
Conclusion: Which Should You Buy?
Choosing between the iPhone 17 Pro Max and the Google Pixel 10 Pro XL comes down to what matters most to you:
- Go for the iPhone 17 Pro Max if you want best-in-class performance, a stunning ProMotion OLED display, premium titanium build quality, and unmatched video recording capabilities. It’s the ultimate pick for creators, professionals, and Apple ecosystem users.
- Choose the Google Pixel 10 Pro XL if you prefer AI-driven features, exceptional photography, a bigger battery with faster charging, and a lower price tag. It’s the smarter choice for photography lovers and Android fans who value innovation and affordability.
Simply put: iPhone 17 Pro Max = Performance & Ecosystem, while Pixel 10 Pro XL = AI & Value for Money.
Stay tuned for live updates from the Apple September Event 9 2025.
apple iphone 17 pro max launch date
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